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ATS
Disiplines
• UX / UI
• Content Creation
• Image Manipulation
Project Type
Website Knowledge Base
Overview
Established in the 1960s, ATS Euromaster has a long history of supporting motorists. To build on this legacy, the brand wanted to create a dedicated knowledge hub that provides motorists with easy access to specialist guides and ‘how-to’ videos, helping them better understand and manage their vehicles. I led the UX and UI design for the knowledge hub, creating a user-centric digital resource tailored to motorists’ needs.
Challenge
The challenge was to design a content-rich platform that remained clear, intuitive, and easy to navigate. With a wide range of guides and video content, the knowledge hub needed to prioritise usability and accessibility while encouraging exploration and repeat visits.
Approach
The design process began with low-fidelity sketches to explore layout, content hierarchy, and user journeys. These early concepts were refined and translated into high-fidelity wireframes, ensuring the structure and interface supported intuitive navigation and clear content discovery. User needs were placed at the centre of every design decision.
Solution
The final knowledge hub delivered:
A user-first digital experience designed around motorists’ needs
Clear content hierarchy for guides and ‘how-to’ videos
Intuitive navigation that supports quick discovery and deeper exploration
High-fidelity wireframes aligned with ATS Euromaster’s trusted brand
Outcome
The ATS Euromaster Knowledge Hub provides motorists with a practical, accessible digital resource that reinforces the brand’s commitment to helping customers beyond the workshop. By placing usability at the core of the experience, the hub strengthens customer trust and supports long-term engagement.
