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Storm
Disiplines
Brand Identity Development
UX / UI Design
Project type
Brand Creation
Website Design
Overview
Storm is a Birmingham-based videography company known for its high-quality work and innovative approach. I led the development of their brand identity and digital presence, creating a cohesive visual system that communicates their creativity, professionalism, and fresh perspective. The brand and website needed to showcase Storm’s portfolio, engage potential clients, and provide a strong, recognisable identity across all touch-points.
Challenge
The challenge was to capture Storm’s creative ethos in a visual identity and digital experience that stood out in a competitive videography market. The identity needed to be versatile enough to work across multiple applications, from the website to social media campaigns, while reinforcing the brand’s high-quality, innovative positioning.
Approach
We started with brand workshops and research into the videography market to identify opportunities to differentiate Storm. From these insights, we developed a brand identity that included a bold icon, typography, and colour palette. The identity was then applied to a new website and social media campaigns.
Wireframes and prototypes were created to structure the website, focusing on intuitive navigation, portfolio showcase, and clear pathways for clients to inquire or commission work. The visual design brought the brand to life, incorporating the abstract lightning bolt icon as a central motif and using dynamic, engaging layouts to reflect Storm’s energy and creativity.
Solution
The final design delivered:
A strong, versatile brand identity centred around the abstract lightning bolt ‘S’ icon
A cohesive visual system applied across website and social media
Intuitive website navigation that highlights Storm’s portfolio and services
Responsive and visually engaging layouts for desktop and mobile
