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Sparx
Services
& Expertise

STRATEGY / UX DESIGN / UI DESIGN / PRODUCT & SaaS / GRAPHIC DESIGN / APP DESIGN / EMAIL DESIGN / GRAPHIC DESIGN / CONTENT CREATION / PHOTOGRAPHY / VIDEOGRAPHY / SOCIAL MEDIA CONTENT CREATION & MANAGEMENT

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STRATEGY &
MARKETING DESIGN

Brand & Marketing Strategy

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  • Brand positioning & messaging

  • Value proposition design

  • Customer personas & journey mapping

  • Go-to-market visual strategy

  • Competitor & market analysis

  • Content & social strategy (visual-led)

  • Conversion optimisation strategy (CRO)

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STRATEGY & ​
MARKETING DESIGN

Campaign & Performance Design
 

  • Marketing campaign creative direction

  • Funnel design (awareness to conversion)

  • Lead magnet design

  • Landing page optimisation

  • A/B test design concepts

  • Email marketing design systems

  • Ad creative strategy (Meta, Google, LinkedIn)

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STRATEGY & ​
MARKETING DESIGN

Campaign & Performance Design
 

  • Marketing campaign creative direction

  • Funnel design (awareness to conversion)

  • Lead magnet design

  • Landing page optimisation

  • A/B test design concepts

  • Email marketing design systems

  • Ad creative strategy (Meta, Google, LinkedIn)

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UX DESIGN

Research & Discovery

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  • UX research planning

  • User interviews

  • Surveys & usability testing

  • Heuristic evaluations

  • UX audits (existing websites/apps)

  • Analytics interpretation (GA, Hotjar)

  • Stakeholder workshops

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UX DESIGN

UX Architecture

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  • User journeys & flows

  • Information architecture

  • Sitemap creation

  • Wireframing (low & mid fidelity)

  • Interaction design

  • Accessibility design (WCAG awareness)

  • Design documentation

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UX DESIGN

Usability & Optimisation

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  • Usability testing & reporting

  • Conversion optimisation UX

  • Accessibility reviews

  • UX performance audits

  • Redesign recommendations

  • MVP UX planning

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UI DESIGN

Interface Design

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  • UI design for web apps

  • Mobile app UI (iOS / Android)

  • SaaS dashboards & tools

  • Web UI design

  • Responsive UI systems

  • Design system creation

UI DESIGN

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Visual Systems

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  • Design tokens

  • Component libraries

  • UI pattern libraries

  • Brand-to-product UI alignment

  • Micro-interactions & animations

  • Dark mode UI

UI DESIGN

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Handoff & Dev Support

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  • Developer-ready design files

  • Figma documentation

  • Design QA

  • Ongoing design support

  • Iterative UI improvements

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GRAPHIC DESIGN

Brand Identity
 

  • Logo design & refinement

  • Brand identity systems

  • Brand guidelines

  • Typography systems

  • Colour systems

  • Iconography

  • Visual tone of voice

GRAPHIC DESIGN

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Marketing Collateral

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  • Brochures & leaflets

  • Pitch decks & presentations

  • Case studies & one-pagers

  • Whitepapers & reports

  • Trade show & exhibition graphics

  • Vehicle livery & signage

GRAPHIC DESIGN

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Digital & Social Graphics

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  • Social media templates

  • LinkedIn content design

  • Instagram & Facebook posts

  • YouTube thumbnails

  • Display ads & banners

  • Infographics

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WEBSITE DESIGN

  • Website design

  • Conversion-focused landing pages

  • Homepage redesigns

  • Sales page design

  • Website UX/UI audits

  • WordPress / Webflow design

  • Page speed & UX improvement guidance

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PRODUCT
& SaaS DESIGN

  • Product UX/UI design

  • MVP design

  • Feature design

  • Product onboarding UX

  • SaaS growth design

  • In-app marketing visuals

  • Product-led growth design

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CONTENT & COMMUNICATION DESIGN

  • Content frameworks

  • Visual storytelling

  • Thought leadership design

  • LinkedIn carousel posts

  • Blog visual systems

  • Case study storytelling

  • Internal comms design

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ADVERTISING & PAID MEDIA DESIGN

  • Meta ads creative

  • Google display ads

  • LinkedIn ad design

  • YouTube ad visuals

  • Ad creative testing frameworks

  • Retargeting creative systems

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EMAIL
& CRM DESIGN

  • Email template design

  • Email UX optimisation

  • Newsletter design systems

  • CRM design assets

  • Automation design flows

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PHOTOGRAPHY
& VIDEOGRAPHY

  • Photography

  • Image Manipulation

  • Social media videos

  • Explainer videos

Are you ready to ignite your ideas?

Book a FREE consultation to discuss your creative requirements.

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At Sparx we create brands, build high performing websites, and craft compelling content, then amplify it through strategic marketing to help businesses stand out and speak with purpose.

© 2026 Sparx-Design. All Rights Reserved

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