PPC stands for Pay-Per-Click advertising. It allows businesses to display adverts on platforms such as Google and pay when someone clicks on their advertisement.

How is ad spend handled in your PPC packages?

We’ll confirm the budget breakdown before launch, so you know exactly what’s going towards ads and what’s covered in your PPC package.

How much should you budget for Google Ads?

It depends on your goals, audience, and competition. We’ll recommend a budget that gives your campaigns enough room to learn and perform.

Can you manage an existing Google Ads account?

Absolutely. We can audit your existing account, identify areas for improvement and take over ongoing campaign management.

Do you create the adverts?

Yes. Depending on your package, we create, test and optimise your PPC ad copy to improve relevance and encourage more potential customers to click.

Can you track leads and sales from your ads?

Yes. We can set up conversion tracking and report on the actions that matter most, like leads, calls, and sales.

How quickly can PPC generate results?

Unlike SEO, PPC can start generating traffic as soon as campaigns are live. However, achieving consistent and cost-effective results requires ongoing monitoring, testing and optimisation.

Do you guarantee PPC results?

No. PPC performance depends on factors including your industry, competition, budget, website, offer and customer demand. Our focus is on continually improving campaign performance and making your advertising budget work as efficiently as possible.

Get Seen. Get Clicks. Get More Customers.

Pay-per-click advertising puts your business in front of potential customers when they're actively searching for your products or services.

At Sparx Design, we create and manage targeted PPC campaigns designed to increase visibility, generate qualified traffic and turn clicks into genuine enquiries and sales.

From Google Ads setup and campaign management to ongoing optimisation and reporting, we take care of the process so you can focus on running your business.

All PPC packages are charged as a monthly management fee.

Advertising spend is separate and paid directly to the relevant advertising platform.

PPC Starter

Includes

PPC account audit & setup
Google Ads account setup
Campaign structure
Keyword research
Search term research
Competitor advertising analysis
Ad group creation
Responsive Search Ad creation
Ad copy optimisation
Negative keyword management
Conversion tracking setup
Location targeting
Audience targeting
Basic bid management
Budget monitoring
Monthly campaign optimisation
Monthly PPC performance report

Ideal for

Small businesses and companies starting their journey with Google Ads.

£600
per month

MOST POPULAR

PPC Growth

Includes

Everything in PPC Starter
Advanced keyword research
Competitor PPC analysis
Multiple campaign management
Search campaign optimisation
Dynamic keyword targeting
Extensive negative keyword management
Multiple ad variations
Ongoing ad copy testing
Conversion tracking & optimisation
Audience segmentation
Remarketing campaigns
Geographic targeting optimisation
Bid strategy management
Budget allocation & optimisation
Landing page recommendations
Search term analysis
Ongoing campaign optimisation
Monthly PPC strategy review
Detailed monthly performance report

Ideal for

Established businesses looking to increase leads, sales and return on advertising spend.

£849
per month

PPC Authority

Includes

Everything in PPC Growth
Advanced PPC strategy
Multi-campaign management
Google Search campaigns
Display advertising campaigns
Remarketing campaigns
Advanced audience targeting
Competitor campaign analysis
Extensive keyword expansion
Search term optimisation
Advanced negative keyword strategy
Continuous ad testing
Landing page performance analysis
Conversion rate optimisation recommendations
Advanced conversion tracking
Bid strategy optimisation
Budget & spend optimisation
Geographic performance analysis
Device performance analysis
Audience performance analysis
Detailed ROI & ROAS analysis
Ongoing campaign testing
Monthly PPC strategy consultation
Detailed monthly performance reporting
Ongoing PPC consultancy

Ideal for

Businesses with significant growth ambitions that want to scale their paid advertising and maximise every pound spent.

£1,200
per month

PPC
Packages

Frequently Asked Questions

Two ways to plug Sparx in

Pick what suits where you are, a defined project, or an ongoing creative team without the overhead of hiring one.

By the project

A clear brief, a fixed scope, a defined outcome. Perfect for a rebrand, a new website or a launch campaign.

• Fixed scope and timeline
• One clear point of contact
• Quote up front, no surprises

On Subscription

Your on-demand creative team for one flat monthly fee. Send requests, we work through them.

• Unlimited requests, one at a time

• Our team, an extension of your business

• Flat monthly rate, hassle free

BOOK A CALL WITH US 👋

Explore Our Packages

BRANDING

WEB DESIGN

SOCIAL MEDIA MANAGEMENT

SEO

PPC

CONTENT CREATION