Last updated: 31st August 2026

1. Introduction

This policy explains how Sparx Design (“we”, “us”, “our”) collects, uses, shares and protects your personal information when you visit www.sparx-design.co.uk (the “website”), get in touch with us, or use our design and marketing services. It also explains your rights under data protection law and how cookies are used on our website.

For the purposes of applicable data protection law, the data controller is Sparx-Design Ltd, a company registered in England and Wales under company number 17065336, whose registered office is at 3rd Floor, 86-90 Paul Street London England, EC2A 4NE.

If you have any questions about this policy or how we handle your data, contact us at info@sparx-design.co.uk or on 0330 133 5403.

 

2. The information we collect

We may collect and process the following categories of personal information:
Contact and enquiry details, your name, email address, phone number, company name and the content of any message you send us through our contact form, by email or by phone.

Marketing details, your name and email address if you subscribe to our newsletter or marketing updates, and your preferences about how you would like to hear from us.
Client and project information, information we need to deliver our services, which may include billing details, brand assets and any materials you share with us during a project.

Technical and usage data, your IP address, browser type and version, device information, the pages you view and how you navigate the site. This is collected through cookies and similar technologies (see the Cookies Policy).

We do not intentionally collect special category data (such as health, ethnicity or political opinions) through the website. Please do not send us this kind of information unless we specifically ask for it.

 

3. How we collect your information

Directly from you, when you complete our contact form, subscribe to our newsletter, email or call us, or engage us for a project.

Automatically, as you use our website, through cookies and analytics tools.
From third parties, for example analytics providers, or publicly available sources such as a company website or LinkedIn where relevant to a potential project.

 

4. Why we use your information and our legal basis

Under UK GDPR we must have a lawful basis for processing your personal information. We rely on the following:

To respond to your enquiries and provide information you have asked for, on the basis of our legitimate interests in responding to and growing our business, or to take steps at your request before entering a contract.

To provide our services and manage projects, on the basis of performance of a contract with you or your organisation.

To send marketing communications such as our newsletter, on the basis of your consent, or our legitimate interests where you are an existing client and we are contacting you about similar services (you can opt out at any time).

To operate, secure and improve our website, on the basis of our legitimate interests in running an effective, safe website, and your consent where cookies require it.

To meet legal and regulatory obligations, such as accounting and tax record-keeping, on the basis of compliance with a legal obligation.

 

5. Marketing and our newsletter

If you sign up to our newsletter or marketing list, we will use your name and email address to send you updates, insights and offers about our services. Every marketing email includes an unsubscribe link, and you can opt out at any time by clicking it or by emailing us. We will stop sending marketing as soon as reasonably possible after you ask us to.

 

6. Who we share your information with

We do not sell your personal information. We share it only where necessary with:
Service providers who help us run our business, for example our website hosting provider (Google), email and newsletter platform (Mailchimp), and analytics provider (Google Analytics). These providers act as our processors and may only use the data on our instructions.

Professional advisers such as accountants, lawyers or IT support, where needed.
Authorities or regulators where we are required to do so by law.

 

7. International transfers

Some of our providers (such as Google) may process data outside the UK. Where personal information is transferred outside the UK, we make sure an appropriate safeguard is in place, such as an adequacy decision by the UK government, or the International Data Transfer Agreement / standard contractual clauses, so your data receives an equivalent level of protection.

 

8. How long we keep your information

We keep personal information only for as long as we need it for the purposes set out in this policy, and to meet legal or accounting requirements. As a general guide, we keep enquiry data for 24 months after your last contact, client project records for 6 years to meet our legal and tax obligations, and marketing data until you unsubscribe. When information is no longer needed we securely delete or anonymise it.

 

9. Your rights

Under UK data protection law you have the right to:
be informed about how your data is used;
access a copy of the personal data we hold about you;
have inaccurate or incomplete data corrected;
have your data erased in certain circumstances;
restrict or object to our processing of your data;
data portability, to receive your data in a portable format;
withdraw consent at any time, where we rely on consent; and
object to direct marketing at any time.

To exercise any of these rights, email us at info@sparx-design.co.uk. We will respond within one month. There is normally no charge.

 

10. How we keep your information secure

We use appropriate technical and organisational measures to protect your personal information against loss, misuse and unauthorised access, including secure hosting, access controls and encryption in transit where appropriate. No transmission over the internet is ever completely secure, but we take reasonable steps to keep your data safe.

 

11. Third-party links

Our website may contain links to other websites, including our social media pages on LinkedIn, Instagram, Facebook and TikTok. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their own privacy policies.

 

12. Children

Our website and services are aimed at businesses and are not directed at children. We do not knowingly collect personal information from anyone under 18.

 

13. Complaints

We hope to resolve any concern you have about how we handle your data, so please contact us first. You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling

0303 123 1113.

 

14. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. The latest version will always be available on this page, with the “last updated” date shown at the top.

 

15. How to contact us

Sparx-Design LTD, 3rd Floor, 86-90 Paul Street London England, EC2A 4NE
Email: info@sparx-design.co.uk
Phone: 0330 133 5403
ICO registration number:  ZC188096