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Clearabee
Disiplines
• UX / UI
• Conversion Rate Optimisation (CRO)
• Email Marketing
• Branding
• Print Design
• Photography / Videography
• Exhibition Design
• Social Media Management
• Google Ads
Project Types
• Website Design
• Email Marketing
• Social Media Management
• App Design
• System Design
Overview
Clearabee is the UK’s largest rubbish removal company. I was solely responsible for Clearabee’s creative direction, leading the development and delivery of all visual brand assets across digital, print, and physical environments. The partnership focused on building a consistent, scalable brand experience that supports rapid growth while remaining accessible and customer-focused.
Challenge
The challenge was to maintain a cohesive and recognisable brand across a wide range of touch-points, while continually improving digital performance and user experience. With multiple platforms and customer journeys, the brand needed a unified visual system and a frictionless digital experience, particularly across booking and checkout flows.
Approach
We established a robust design system of reusable components to ensure consistency across all digital products, including the website and app. UX and UI decisions were informed by live user behaviour and performance data, with improvements delivered through Agile sprints. This allowed the brand to evolve continuously while remaining aligned with business objectives and user needs.
Alongside digital products, we led creative direction across print, exhibition design, photography, illustration, internal communications, social media, interior design, signage, and vehicle livery, ensuring every customer touchpoint reflected the Clearabee brand.
Solution
The full brand partnership delivered:
A cohesive brand system applied across all digital, print, and physical touch-points
A scalable design system ensuring visual consistency across website and app
Data-driven UX and UI improvements implemented through Agile sprints
A simple, frictionless checkout experience optimised for conversion
A recognisable, customer-first brand presence across the UK
Outcome
The partnership established Clearabee as a confident, distinctive, and user-focused brand. The consistent application of the design system, combined with data-led UX improvements, strengthened brand recognition, improved customer experience, and supported Clearabee’s continued growth as a market leader.
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