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Hippocrates
Disiplines
• UX / UI
• Image Manipulation
Project Type
• Website Design
Overview
Hippocrates is a natural wellness clinic based in West Palm Beach, Florida. As part of an internal restructure, the organisation required a complete brand overhaul including a new vision, strategy, brand identity, and supporting digital and print collateral. I led the digital transformation to deliver a modern, customer-facing website that reflects the clinic’s holistic approach to wellness and supports global engagement.
Challenge
The challenge was to translate Hippocrates’ renewed vision and brand strategy into a clear, intuitive digital experience. The website needed to balance credibility and care with accessibility, while supporting multiple user needs including programme discovery, e-commerce, and online bookings.
Approach
We began by defining the website structure through a new sitemap and organising content hierarchically to improve clarity and usability. User journeys were mapped to support both first-time visitors and returning users, before designing the new e-commerce and booking experience. This ensured the digital platform aligned with the broader brand transformation while remaining functional and scalable.
Solution
The final website delivered:
A clear, structured digital experience aligned with the clinic’s renewed brand positioning
Intuitive navigation that supports programme discovery, product purchasing, and bookings
A seamless e-commerce and booking experience designed to reduce friction
Responsive layouts optimised for desktop and mobile users
Outcome
The redesigned Hippocrates website supports the organisation’s digital transformation and future growth. It provides a clear, calming, and intuitive experience that reflects the brand’s holistic ethos while enabling users to easily engage with services, products, and programmes online.
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