Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Storm
Disiplines
• Brand Identity Development
• UX / UI Design
Project type
• Brand Creation
• Website Design
Overview
Storm is a Birmingham-based videography company known for its high-quality work and innovative approach. I led the development of their brand identity and digital presence, creating a cohesive visual system that communicates their creativity, professionalism, and fresh perspective. The brand and website needed to showcase Storm’s portfolio, engage potential clients, and provide a strong, recognisable identity across all touch-points.
Challenge
The challenge was to capture Storm’s creative ethos in a visual identity and digital experience that stood out in a competitive videography market. The identity needed to be versatile enough to work across multiple applications, from the website to social media campaigns, while reinforcing the brand’s high-quality, innovative positioning.
Approach
We started with brand workshops and research into the videography market to identify opportunities to differentiate Storm. From these insights, we developed a brand identity that included a bold icon, typography, and colour palette. The identity was then applied to a new website and social media campaigns.
Wireframes and prototypes were created to structure the website, focusing on intuitive navigation, portfolio showcase, and clear pathways for clients to inquire or commission work. The visual design brought the brand to life, incorporating the abstract lightning bolt icon as a central motif and using dynamic, engaging layouts to reflect Storm’s energy and creativity.
Solution
The final design delivered:
A strong, versatile brand identity centred around the abstract lightning bolt ‘S’ icon
A cohesive visual system applied across website and social media
Intuitive website navigation that highlights Storm’s portfolio and services
Responsive and visually engaging layouts for desktop and mobile
Two ways to plug Sparx in
Pick what suits where you are, a defined project, or an ongoing creative team without the overhead of hiring one.
By the project
A clear brief, a fixed scope, a defined outcome. Perfect for a rebrand, a new website or a launch campaign.
• Fixed scope and timeline
• One clear point of contact
• Quote up front, no surprises
On Subscription
Your on-demand creative team for one flat monthly fee. Send requests, we work through them.
• Unlimited requests, one at a time
• Our team, an extension of your business
• Flat monthly rate, hassle free